BLAUW VAN C is an aspirational jewellery brand, dreamed up while exploring Singapore and
born in the UK. Inspired by art, architecture, literature, travel, the kind of beauty that lingers…The brand reflects our founder’s lifelong fascination with adornments, as small objects, charged with meaning, symbolism and sometimes talismanic power.

The flavours and colours in different parts of the world, the delicious moments while reading books that transport to certain places, the gentle slowing down where different cultures blend, all quietly formed the foundation of a creative vision that would one day become Blauw van C.

“Blauw van C began not from a pitch deck, but from something softer. For almost two decades I worked for global luxury brands such as Burberry, ME+EM, Mulberry, LVMH… A career built with pride, resilience, ambition. But somewhere along the way, I began to feel accomplished but not expressed...

And so I started creating, not a brand yet, just pieces I wanted to wear and could not find. Charms that carried memory. Pendants that felt like faraway places. Jewellery that could travel through moods, moments, outfits, that could transport me.

Quiet talismans for a woman in transition, that had to constantly adapt while remaining true to herself.”

And so, Blauw van C was born, in healing, not hustle. For those who carry stories within.

A direct-to-consumer brand where most processes are handled in-house, allowing every detail to reflect Cristina’s original vision. “That matters. It means I can ensure every detail, every texture, every finish, reflects the original vision. It also means I’m not chasing trends or reacting to fashion cycles. I’m designing for longevity. For story. For soul.”

Jewellery are crafted in small quantities. We take our time. Because meaning does not rush. And beauty does not expire.

The name Blauw van C is a nod to our founder’s appreciation for the Dutch Golden Age of Painting. "Blauw" - the Dutch word for blue, is inspired by the masterful use of blue tones in the works of her favourite artist from that era. But it is also about feeling. That blue that sits between melancholy and serenity. The kind that lives in Delft tiles, old books, the folds of memory. It also mirrors Cristina’s personal aesthetic and emotional connection to colour.

The “C” in Blauw van C stands for Cristina - our Founder and Connor - her son.

But it also stands for Change. Curiosity. Calm. Connection. Clarity.